How to Make a Great Meet the Team Video for Brand Image (with case studies)

Meet a team video is a crucial brand image video content that helps your company build trust with the target customers by introducing them to your team members behind.

When used properly, a meet the team video can benefit your business in multiple ways. So, in this tutorial, we will walk you through how to make a great meet the team video with many examples and proven strategies.

Here’s what you’ll learn:

Also, readHow to Edit a Zoom Recording for Free on PC.

Why Create a Meet the Team Video

Seeing is believing. There is no better way to gain the trust of customers than showing them the expertise and faces of the strong team members in your company.

Create a meet the team video for brands.

With a well-crafted meet the video, you can:

5 Best Meet the Team Video Ideas You Need

Here, we broke down the formula of a great meet the team video into the following essentials with sample videos. So, you will know what should be covered in filming and making a great meet the team video for your team.

1. Brand Recognition

As a brand image video, a great meet the team video should clearly display the brand’s logo, name, and brand slogan either in the intro or outro of the video. Those are the holy trinity of a brand to install brand awareness into the target customers.

2. Identify Team Members and Display Teamwork Spirits & Work Environment

This is one of the most vital elements for creating a successful meet the team video.

What you can do is:

Below is a creative meet the team video, made by MadeComfy, a professional property management company in Australia. Watch closely how the narrator and multiple camera movements and scene transitions are used to introduce the team members, workplace, and brand image.

Meet the team of MadeComfy.

An interesting thing is that through the introduction and interaction between the narrator and the team members in different departments of the company, the high working efficiency, and harmonious workplace relationships between staff, the brand’s services are deeply imprinted on the viewers.

3. Use Employee’s Interview or Narration

Using employees’ interviews or narration to describe their daily work, and job responsibility and share stories of personal growth in the team or how they dropped other offers and joined your company will make customers learn more about your team and add a sense of humanity and drama to a meet the team video. Highly recommended.

Check how Amazon skillfully introduced her People Technology team through interviews and narration in the meet the team video below:

Meet the Amazon People Technology Team.

4. Add B-rolls to Enrich a Meet the Team Video

Aside from the on-the-spot meet the team video footage, it would be a great idea to add b-rolls such as an award-winning scene of your team in the industry, a high-end business exhibition your team attended, and a joyful celebration of a team member’s birthday, annual trips overseas, etc. to the video.

这些珍贵的视频,图片,和共享的记忆will add value to your team video and make it more trustworthy with emotions viewers can relate to.

A case in point is the Peak Support’s meet the team video, in which tons of flashbacks and b-rolls of different scenes, interviews, narrations, photo memories, etc. give viewers the impression that the company itself is a big family and it grows together with expanding and dedicated teams.

Meet the team at Peak Support.

5. Be Creative, Sincere, and Customer-oriented

Well, apart from the traditional meet the team video where you get to know a company’s staff and corporate culture through job titles, dialogues, and interviews, you may also prepare the video as follows if your company offers tangible products for customers:

Here, we’ve found a textbook meet the team video example made by the famous camera corporation—Nikon.

Meet the team of Nikon.

In this nerve-soothing video above, there is no dialogue and no fancy edit, yet through the nerve-smoothing melody and sound effects and the display of the stunning craftsmanship of each team member in the workplace, you get to know the team members work with each other in the behind-the-scene and how the quality of the products is guaranteed. Awesome!

How to Create a Meet the Team Video Online with Templates

After on-the-spot filming and video assets gathering are done, now it is time to come to your PC and edit all the footage into a compelling meet the team video. A versatile and easy-to-use tool you can use is FlexClip. It is a feature-packed online video maker that unlocks your creativity to create a thumb-stopping meet the team video in clicks away.

Create meet the team video by FlexClip online

With FlexClip, you can：

Select a meet the team video template to begin with.

Upload team member’s footage and images to FlexClip.

Drag and drop to replace default elements in the template.

定制的标题和文本动画eet the team video.

Add dynamic elements, transitions and other video effects.

Add free BGM, sound effects, and voiceovers to meet the team video.